Mission Fleet Marks the Future for Hasbro & Star Wars
A big piece of news dropped yesterday regarding Hasbro and Star Wars – which we cover further down the screen. But that update isn’t the only announcement in town…
Ahead of this weekend’s New York Toy Fair, Hasbro revealed yet another new scale in their latest bid to focus on selling anything other than what people actually want to buy.
The Mission Fleet line comprises stylized vehicles that come packed with 2.5” Playskool-styled figures. The gimmick of the line is that each vehicle comes with some kind of missile-firing action, either built into the vehicle or as a separate interactive turret.
The first Mission Fleet lineup takes its cues from across the Clone Wars, the Original Trilogy and The Mandalorian, with the lineup comprising of:
- Boba Fett
- Phase II Clone Trooper
- Ahsoka Tano
Speeder Bikes & Walkers
- Obi-Wan Kenobi with BARC Speeder Bike
- Captain Rex with AT-RT Walker
- The Mandalorian & The Child with Swoop
- Anakin Skywalker with Jedi Starfighter
- Luke Skywalker with X-Wing
- Darth Vader with TIE Advanced
Hasbro also revealed the largest ship in the line, the Millennium Falcon with Han Solo.
As you may have guessed this suggests that there is a future working relationship in play for Hasbro and Star Wars – and at long last, we have confirmation that indeed there is.
Yesterday (21st February), Hasbro announced that they have extended their license arrangement with Disney for both Star Wars and Marvel.
From the press release:
Hasbro, Inc. (NASDAQ:HAS) and The Walt Disney Company (NYSE: DIS) today announced a renewal of Hasbro’s rights under its strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars.
Under the Marvel license agreement, Hasbro will continue to develop a wide range of toys and games for Marvel’s global Universe of more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow and Black Panther. The Star Wars license agreement includes the rights to toys and games based on entertainment like Star Wars: The Clone Wars and The Mandalorian, incorporating fan favorite characters such as The Child from The Mandalorian, affectionately known as Baby Yoda. The agreements are multi-year agreements.
The agreements cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from Disney+.
And so, the saga of the Star Wars toy license renewal is finally resolved. My main hope is that, in light of the franchise’s lost dominance in the toy aisles, Hasbro has got themselves a much better deal this time around.
More pertinently I also hope that they can now start pulling out all the stops on a 3.75” toy line worthy of the franchise’s long history. With New York Toy Fair 2020 kicking off properly as I type this, we’re hopefully not far from a clear answer on that front as well…